Totbo Workshop Twitter Winner 3: How to Keep Fans Coming Back

Totbo Workshop Pass Twitter Winner # 3 @ Missmichaelshow do u keep fans coming back to your FB fanpage thru marketing w/out crossing the line into spam world & losing fans? #dist2010 This one I could have easily responded to in Twitter: By providing content and information – especially content that is entertaining and usefull […]

Totbo Twitter Question Winner 2: What Skills Does a PMD Need

From @Jakestetler #dist2010 What skills and/or experience do you look for in a great PMD for a film project? I chose this because I really love when I see people adopting the PMD concept. I love this because I see this as one of the keys toward helping filmmakers cope with their new responsibilities of […]

Totbo Workshop Twitter Winner 1: How Can We Help Filmmakers?

Here are the winning questions for the Totbo Twitter Contest – providing 3 free passes to my workshop in NY this weekend: Question: @Zaffi What as filmmakers is the best thing we can do to support other filmmakers? #dist2010 Answer I love this questions – because it is about giving back to the community which […]

TOTBO Tip of the Day 34 When Booking Your Film: Make the Call

When calling the theater, ask for the person in charge of programming. These bookers are generally very nice people who love film. Why else would they be involved with small theaters that make no money? And remember, it is important to call first before sending an e-mail. An e-mail cannot express your passion, nor will […]

TOTBO Tip of the Day 33 When Booking Your Film: Do Your Research

Of course you have done your organizational research, but assuming you are still going to book some conventional theaters the first step is: Research. Most information you need to book your film is readily available online.  There are already lists of theaters that book independent films available online.  My distribution and marketing tools site: ultimatefilmguides.com […]

Independent Opportunities on CloudCraft Television

Ryan Sloan’s CloudCraft Television is currently offering channels for Independents and Students and well as Collaborations. They are able to stream uncompressed video at better than DVD quality, including up to 7.1 DTS Surround Sound, and Home Media Magazine has recently reviewed their technology deeming it the best on the Internet in an upcoming article. […]

TOTBO Tip of the Day 32 Use Organizational Partners

If you have laid the groundwork with organizational partners, you can have them organize many of your screenings what Lisa Smithline calls DIFY – or Do It For You.  This is one of the many added benefits of starting your distribution and marketing groundwork from the beginning.  Even if they don’t do the actual screening […]

TOTBO Tip of the Day 31 Embrace Live Event/Theatrical

This week’s tips concern the re-born “theatrical” movement in the US and around the world for independent film. I’m a firm believer that film should be screened in front of live audiences – which is one form of our millennia old tradition of telling stories in a communal environment – usually in the dark (in […]

Proper Prior Planning Prevents Perplexing Problems

Proper Prior Planning Prevents Perplexing Problems My thoughts on educating filmmakers about distribution and marketing. Proper Prior Planning Prevent Perplexing Problems By Jon Reiss Over the last several months an argument has arisen within the independent film community as to how much (and whether) filmmakers should focus on the distribution and marketing of their films. […]