Creative Distribution and Audience Engagement post-Cambridge Analytica
This Wednesday at 12:45pm most people will be scrambling to get to their coveted lunch break. They’ll sit on a bench outside, breathing their allotted 30 minutes of fresh air, holding a faux-turkey sandwich in one hand and their cell phone in the other. As they scroll through Facebook, trying not to drip mustard on […]
10 Key Points on How to Move Forward With Outreach and Impact for Documentary Film
A Report from the IFP Filmmaker Lab by Jon Reiss With all the trauma of this past week, I at least had the good fortune of spending it at the IFP Filmmaker Lab in NYC. We all showed up Wednesday morning stunned/tired from watching returns all night/depressed. Some stayed home but by the middle of […]
Romania Interviews
I just got the links to the TV and Radio interviews that I did while in Romania. We talked a lot about distribution and marketing within the film industry, and how that relates to all art forms – specifically in Romania. Check them out below. Digi TV Romanian State Television Radio Cultural
New Selling Your Film Book Released– and it’s FREE
I’m really excited about this brand new book, Selling Your Film Outside the U.S. (click here to download the book for free) that I wrote with Sheri Candler, The Film Collaborative co-executive directors Orly Ravid and Jeffrey Winter and Wendy Bernfeld, managing director of the European content curation and licensing company Rights Stuff BV edited […]
10 reasons why you should get your s–t together and apply to the IFP Filmmaker Lab
I have had the pleasure of being one of the lab leaders at the IFP Filmmaker Lab for the past 5 or so years (as you can imagine I help run the distribution and marketing component of the labs). Each year the four times I travel to New York for the labs are some of […]
Theatrical is Dead – Long Live Theatrical: Events, Experiences, Scarcity & The Age of Abundance
Part 3 of How to Make Money in the Age of Abundance By Jon Reiss Theatrical is Dead Long Live Theatrical. The holy grail of a theatrical release still rings as a delusion for many. Fighting words still for untold thousands of filmmakers. Who doesn’t want their name in lights – long lines around the […]
Ask Not What Your Audience Can Do For You – But What You Can Do For Your Audience
Part 2 of How to Make Money in the Age of Abundance When I wrote the first post in this series, I thought this would only be a two-parter, but I decided to expand this to a 4-part series because of a little voice in my head that said I needed to talk about audience engagement more. […]
Monetizing in the Age of Abundance Part 1: The Age of Abundance
By Jon Reiss I have been giving a number of presentations on Artistic Entrepreneurship over the past year that I refined for the recentSFFS A2E Workshop and most recently presented a version of in this spring’s IFP Filmmaker Labs. In this presentation I have reformulated my approach to the challenges that filmmakers face in our current age […]
SFM documentary funded by House Parties & Kickstarter
Today we are hosting a guest blog post written by the team behind the documentary STREET FIGHTING MAN. The documentary (twitter, FB) is due out in Spring 2013, and the production and post-production have been funded almost entirely through two Kickstarter campaigns, which raised over $30,000. Additionally, the Street Fighting Man team threw a series […]
Your Audience: Niche vs Core
This weeks TOTBO workshop clip continues the process of audience identification and differentiates between the concepts niche versus core. They are not the same thing. The core are the most engaged members of any niche – the most likely to engage with you and potentially spread the word about your work. I use Bomb It […]