TOTBO Tip of the Day 14 Responsibilities of the PMD
Responsibilities of the PMD include: 1. Identify and engage with the audience for a film. 2. Development of a distribution and marketing strategy and plan for a film in conjunction with the entire team. 3. Create a budget for said plan. 4. Assemble and supervise the necessary team/crew elements to carry out the plan. 5. […]
TOTBO Tip of the Day 13 Introducing the Producer of Marketing and Distribution or PMD
As a filmmaker, I have thought a lot of about complaints from filmmakers of all these new tasks that we are responsible for in distribution and marketing. And this is how I came up with the concept of the Producer of Marketing and Distribution or PMD. Just like you most likely did not make the […]
Jon Reiss Interview with Nat Mundel
This was published on voyagemedia.com today. Author Jon Reiss on the Death of the Film Festival AND HIS BEST KEPT SECRETS THAT COULD MAKE YOUR NEXT INDIE FILM A SUCCESS!! In his interview with Nat Mundel, independent filmmaker, author, and educator Jon Reiss unabashedly confirms one thing: the film festival acquisition model is dead or […]
TOTBO Tip of the Day 12 The New 50 50
Jon Reiss’ TOTBO Tip of the Day 12 The New 50/50 Distribution and marketing can take as long and cost as much, or more than you spent on your film. The new 50/50 is not a revenue split but the mental shift that filmmakers must make about the filmmaking process. This is not a hard […]
IFP Announced Conclusion of “Made in NY” Mentorship Program
Press release published on ifp.org. New York, NY (April 29, 2010) – The Independent Filmmaker Project (IFP) and the NYC Mayor’s Office of Film, Theatre and Broadcasting announce the conclusion of the inaugural year of its “Made in NY” Mentorship Program, a career development program supporting and promoting diversity in the New York City entertainment […]
TOTBO Tip of the Day 11 Developing Organizational Relationships
Jon Reiss’ TOTBO Tip of the Day 11 Developing Organizational Relationships Last week I spoke about connecting with audience, creating a dynamic website and bloggin. Today’s tip is how to create relationships between your film organizations that should be interested in your film. This is an especially useful strategy for documentaries that naturally have a […]
TOTBO Tip of the Day 10 Blog
Blogging helps in two ways: First, it drives traffic to your site as you link to new and interesting stories that are related to the subject of your film (For Bomb It, we post news about graffiti around the world.) And second, your blogging activity will help your site’s SEO (search engine optimization). This will […]
The Producer of Marketing and Distribution
This is my article published on screendaily.com. The Producer of Marketing and Distribution BY JON REISS In my first guest column for Screen Daily in November of last year, I introduced what I call the new 50/50. This idea is to convey to filmmakers that half of their work is making the film, half of […]
Video Highlights of NSI Winnipeg Panel
TOTBO Tip of the Day 9 Create a Dynamic Website
Create a dynamic web site and do it long before your film is done. Old-style film web sites are out — blogging and a constant flow of information are in. Blogging and tagging is what the little bots out in cyberspace will recognize and bring you up in the rankings. Thanks to my wonderful friend […]