Blogging helps in two ways: First, it drives traffic to your site as you link to new and interesting stories that are related to the subject of your film (For Bomb It, we post news about graffiti around the world.) And second, your blogging activity will help your site’s SEO (search engine optimization). This will result in higher search rankings for your film in relevant categories. What to blog about? Of course you should blog about your film, your filmmaking experiences and your screenings, but you should also consider blogging about subjects that relate to your film and your film’s audience. This will make your project relevant to them on a broader level and keep them coming back to your site. One simple way to come up with information to blog about is to use Google Alerts. We received a weekly Google Alert about “graffiti” and “street art” and select a few top articles to blog about.

My live workshops are coming to London on May 8th-9th and Amsterdam on May 12th-13th. Hope to see you there!

I want to know what you think! Comment here or on my blog, or @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book Think Outside the Box Office. I look forward to hearing from you.

One Response

  1. Thanks for the consistent tips, Jon. I’ve been blogging for a couple months now at and have learned a lot!

    As you suggest, you cannot just blog about the filmmaking experience, since many are not interested in that, especially non-filmmakers. So it’s important to incorporate the subject matter itself.

    However it’s a bit tough for me since my film is a psychological, relational drama. Nonetheless, nearly every woman I speak to relates to my film, so I know I have interesting subject matter and it’s just a question of how to present it on the blog.

    Christopher J. Boghosian