Jon Reiss Interview with Nat Mundel

This was published on voyagemedia.com today. Author Jon Reiss on the Death of the Film Festival AND HIS BEST KEPT SECRETS THAT COULD MAKE YOUR NEXT INDIE FILM A SUCCESS!! In his interview with Nat Mundel, independent filmmaker, author, and educator Jon Reiss unabashedly confirms one thing: the film festival acquisition model is dead or […]

TOTBO Tip of the Day 12 The New 50 50

Jon Reiss’ TOTBO Tip of the Day 12 The New 50/50 Distribution and marketing can take as long and cost as much, or more than you spent on your film. The new 50/50 is not a revenue split but the mental shift that filmmakers must make about the filmmaking process. This is not a hard […]

The Producer of Marketing and Distribution

This is my article published on screendaily.com. The Producer of Marketing and Distribution BY JON REISS In my first guest column for Screen Daily in November of last year, I introduced what I call the new 50/50. This idea is to convey to filmmakers that half of their work is making the film, half of […]

TOTBO Tip of the Day 5 Budget for Distribution

Jon Reiss TOTBO Tip of the Day 5 – Budget for Distribution and Marketing In order to successfully execute a marketing plan for your film, a budget must be developed in tandem with your production budget. This is not an optional expense to be decided at the end of post production. A marketing and distribution […]

TOTBO Tip of the Day 4 Setting Marketing Strategy

Jon Reiss TOTBO Tip of the Day 4 Setting Marketing Strategy Two helpful ways to think about marketing: 1) Reaching the audience that already exists for your film and 2) thinking creatively of what audiences might be interested in your film. I recommend that you consider and conceive of a marketing strategy for your film […]

An interview with Filmmaker/Author Jon Reiss

Here’s an interview posted by shericand on youtube.  We’re gearing up for the release of Think Outside the Box Office on November 16th!!!  Keep checking back on the blog for more details!!! November 10, 2009 Below I’ve posted an interview with filmmaker Jon Reiss speaking about his new book THINK OUTSIDE THE BOX OFFICE, which […]

Review of Think Oustide the Box Office by Content NOW

Content NOW Here’s the pull quote: “Written in a light conversational tone and beautifully organized over 354 pages, Jon, a noted filmmaker (Bomb It, Better Living Through Circuitry) and CalArts teacher, passionate about connecting filmmakers to their audiences, arms filmmakers with the arsenal needed for a killer DIY direct to fan film marketing campaign. This […]

@Jon_Reiss Marketing Art – An Oxymoron?

Today’s discussions began with the question of why is it important to identify your audience before you finish your film. I believe there are a number of reasons, but the main ones are: 1. Takes a long time to develop your audience. 2. You can engage your audience to participate in the film process itself. […]