Tag: do it yourself

TOTBO Tip of the Day 27 Don’t Do Your Deliveries Alone

Posted on by Emy

Yesterday I mentioned how onerous delivering your film can be. As a result – Having someone on your team either help with or do your deliveries is manna from heaven. This alone is a reason to have a Producer of Marketing and Distribution. If you are self distributing or using an involved trans media project you will have many more deliverables than what is conventional. It is also a reason to start doing them during production when you have the most crew available to help.

My workshops are coming to NYC on June 5 & 6th organized through IFP – and Vancouver on June 12 & 13th. One of the perks of attending is a digital pack of articles and documents including a delivery schedule and blank boilerplate budget in Excel. I hope to see you there! Check out the book and workshops here.

TOTBO Tip of the Day 26 Start Your Deliveries During Production

Posted on by Emy

As I continue to create delivery elements for Bomb It (for new sales three years after its premiere) I am reminded as to how onerous they are.  Deliverables are the assets you need to deliver to distributors so that they can exhibit/sell your film.    You need to start developing them during production.  You should be organizing your contracts, keeping track of your chain of title (which actually starts at prep) and creating digital assets such as stills and video.  Stills are hugely important and you need three types of stills:  Of the Film, Of the Crew (mainly the director), and Specials of The Actors. Check out a list of conventional deliveries – and then expand that to include any trans media assets you will need.  You’ll thank me for starting earlier than you think.

My workshops are coming to NYC on June 5 & 6th organized through IFP – and Vancouver on June 12 & 13th. One of the perks of attending is a digital pack of articles and documents including a delivery schedule and blank boilerplate budget in Excel. I hope to see you there! Check out the book and workshops here.

TOTBO Tip of the Day 25 Budgeting

Posted on by Emy

To conclude 2 weeks of crew tips – a reminder that it is best to be able to pay these crew people. While sales agents should work on commission, lawyers, web designers, PMDs etc most likely will not. You should create a budget that is as detailed as a production budget. In Think Outside the Box Office I created such a budget with detailed explanation, using my budget and several others as examples. Raising the money at inception will help avoid potentially costly P&A finance rates and last in’s first out requirements. If you have a tax rebate due you, don’t bank it, use it as a large portion (or all) of your distribution and marketing budget. Here’s a list of what you will need to include in your budget:

-Distribution Crew including those who I have discussed and whoever else you need for your specific release: bookers, publicists, community engagement consultants, social media strategists, graphic designers.

-Marketing creative and materials: including trailer, poster/key art, press kit.

-Print and other delivery materials: Various masters, authoring, replication, digital cinema files etc.

-Media buys from print to google.

-Travel expenses.

-General office supplies – especially shipping.

And anything else your release needs – the above is a very quick summary.

Let me know what you think! Follow me @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book and workshops here. I look forward to hearing from you.

TOTBO Tip of the Day 24 Webdesigners Part 2

Posted on by Emy

Oftentimes the best designer is not the best programmer, and vice versa. You may need two separate people: one for the look of the site (which hopefully is integrated with your key art), another to do the actual programming. If you have to choose to pay one or the other, go for the programmer. It is easier to find good designers for a reasonable rate (i.e., someone needing to build their portfolio) than programmers.

Let me know what you think! Follow me @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book and workshops here. I look forward to hearing from you.

IFP Presents Think Outside the Box Office Workshop with Jon Reiss

Posted on by Emy

Very excited to be bringing the Totbo 2 Day Workshop to NYC! June 5th and 6th. Nuts and bolts strategy and implementation. London and Amsterdam went great – Check out the fun from London.

ifp workshop flyer

Click here for more info…

Film Independent Announces 2010 L.A. Film Festival Programming

Posted on by Emy

I will be doing a 2 day Boot Camp at the LA Film Fest for its competition filmmakers. I am also designing the whole 3 day symposium with the folks at LA Film Festival. Its quite an event with pretty incredible speakers and combos – stay tuned!

Jon

Press Release published on filmindependent.org.

Film Independent Announces Jonathan Gold, Quincy Jones and Paul Reubens as Artists in Residence for 2010 Los Angeles Film Festival

LOS ANGELES (May 17, 2010) – Today Film Independent, the non-profit arts organization that produces the Spirit Awards, the Los Angeles Film Festival, and year-round artist development programs and exhibition events, announced additional official film selections and programming for the 2010 Los Angeles Film Festival, presented by the Los Angeles Times. The Festival will run from Thursday, June 17 to Sunday, June 27 in downtown Los Angeles, with its central hub at L.A. LIVE. […]

“The Los Angeles Film Festival is continually dedicated to supporting filmmakers, so we’ve created a new signature event to help them navigate the changing marketing and distribution landscape. In collaboration with filmmaker Jon Reiss, we’ve developed a two-day boot-camp for our Festival filmmakers, as well as a public event, so artists can take charge and better understand how to harness new distribution options and their social networking community,” said Film Independent’s Director of Education Maria Bozzi.

Read the full story…

TOTBO Tip of the Day 23 Webdesigners

Posted on by Emy

If you are not a technically-oriented person, you need an IT person to set up your website. Chances are, they will know a lot more about search engine optimization (SEO) than you do. Ask them to set up a site that you can regularly modify on your own, so that you are not spending thousands of dollars over the course of your film’s life. If you can get a qualified person to do it for free, great — but you should be able to find someone to set up a simple site for $500 to $2,000. Maintain your relationship with this person so you can ask them to come back from to time to time to tweak your site (like when you want to sell DVDs, merchandise, etc.).

Let me know what you think! Follow me @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book and workshops here. I look forward to hearing from you.

TOTBO Tip of the Day 22 Create a Grid of Rights

Posted on by Emy

It is important that you or someone on your team keep track of who has the rights to what. Most lawyers will never have the time to do this for you. You should create a grid and track it, because it can get confusing. Orly Ravid of The Film Collaborative who handles the legal on my deals has created such a grid for the rights on Bomb it. She will be posting it on their site soon – so stay tuned.

Let me know what you think! Follow me @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book and workshops here. I look forward to hearing from you.

TOTBO Tip of the Day 21 Lawyers

Posted on by Emy

A good lawyer who is familiar with split rights scenarios and the vagaries of new distribution models is essential, although hard to find. If you cannot find one, I suggest using a consultant in tandem with a lawyer. The consultant negotiates, the lawyer goes over the language. Find someone who is open to working in new ways. Lawyers will either work on a per-hour fee ($175 and up) or for a percentage of the deal(s) (5 to 7 percent). Since the field is changing so rapidly, you may have to train your lawyer regarding certain items that you will demand. One new alternative is The Film Collaborative – a non profit entity that can go over your agreements for a very reasonable fee and are very knowledgable.

Let me know what you think! Follow me @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book and workshops here. I look forward to hearing from you.

TOTBO Tip of the Day 20 Television Sales Reps

Posted on by Emy

Television is a market that is hard to monetize if you DIY. You should get yourself a TV sales agent if you can. These agents/reps deal with television buyers all the time; they also go to specific television sales markets throughout the world.

Like foreign sales reps, foreign television sales reps typically take 25 percent of the sale as a fee, less expenses. Make sure you limit the foreign or TV rep’s expenses in your agreement. At most, you should be paying a percentage of their market expenses (split with the other films they represent on a proportional basis). At best, you should not be required to reimburse them for market expenses, since they attend these markets with a large slate of films.

Join me in Cannes on May 15th at the Producer’s Network Breakfast at 9am and on May 16th where Liz Rosenthal and I will be doing a presentation at the Short Film Corner from 4pm to 5pm. Check out my blog, for more information. Follow me @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book and workshops here. I look forward to hearing from you.