If you are not a technically-oriented person, you need an IT person to set up your website. Chances are, they will know a lot more about search engine optimization (SEO) than you do. Ask them to set up a site that you can regularly modify on your own, so that you are not spending thousands of dollars over the course of your film’s life. If you can get a qualified person to do it for free, great — but you should be able to find someone to set up a simple site for $500 to $2,000. Maintain your relationship with this person so you can ask them to come back from to time to time to tweak your site (like when you want to sell DVDs, merchandise, etc.).