The first part of this article concerned how to approach festivals if you want to still pursue a more conventional sales oriented strategy within the new landscape of distribution for independent film.
This second part will address what you should consider if you are going to use your premiere festival (or one of your festivals) to launch the actual distribution and marketing of your film.
Jon Reiss — After adopting the DIY approach for his film Bomb It, Jon chose to share the lessons he’s learned in ever increasing ways, from his blog (and this one), to articles for Filmmaker Mag, to finally to the must-have artist-centric distribution book “Think Outside the Box Office.” Anyone considering creating a truly free film, this book is mandatory reading first.
Recommended Reads from Brian Newman’s Blog Springboard Media There’s been a lot of great writing both in print and online (and at times, both) for filmmakers this year. It’s late in the year, but I thought I’d give my quick summary of some great titles that I think are required reading for any filmmaker – […]
A year ago I did some blogging on Truly Free Film, I stopped to write Think Outside the Box Office. But now the book is done and I am happy to be back on Truly Free Film and I hope to contribute there from time to time – I’m honored to be part of Ted’s […]
You have to check these guys out. Selfhelpless Met them on Twitter tonight. They are releasing their film/premiering it on Bit Torrent first (in my mind as a premiere event to draw attention and audience) and then releasing merch to their awaiting fans. You can link to their blog above – or I’ve liberated it […]
“”a jam-packed treasure trove of how-to DIY advice and real world examples – worth far more than the list price. In fact, I’d grab your copy now before Reiss figures out what an enormous value this is and starts charging the big bucks for weekend-long seminars!”
Launch of @skJon Reiss a Twitter Blog interface on Film Distribution and Marketing – This weeks topic – Film Festival Strategies
Ok – so its time for @askJon. I know the title is a little corny – but I don’t think we should take ourselves too seriously in all of this!! Each week I will be posting questions on a specific topic of film distribution and marketing to the filmmaking community via my twitter account @Jon_Reiss. […]
Content NOW Here’s the pull quote: “Written in a light conversational tone and beautifully organized over 354 pages, Jon, a noted filmmaker (Bomb It, Better Living Through Circuitry) and CalArts teacher, passionate about connecting filmmakers to their audiences, arms filmmakers with the arsenal needed for a killer DIY direct to fan film marketing campaign. This […]
I put up the Introduction and table of contents on Indiewire: As some of you know, I have written a book Think Outside the Box Office. It’s purpose it to help filmmakers release their films in today’s marketplace – especially in the collapse of the festival acquisition model. The book is being released on November […]
Last week I started posting questions and ideas/tips onto my twitter account @Jon_Reiss about film distribution and marketing. I started getting replies and questions back which was excellent! and I tried as best I could to answer them all in my alloted 140 characters. However, the 140 limit prevented me from responding properly in many […]