Here’s a review posted in the MN Dialogue blog.
Think Outside the Box Office
Jeremy Wilker MN Dialogue
Have you heard that the “Hollywood” film system is broken? That indies are having a tough time getting their films bought/distributed/shown? That if you want something done right you better do it yourself? Well, for indie filmmakers, if you want something done, period, you really had better do it yourself and Jon Reiss (”Bomb It”, “Better Living Through Circuitry”) aims to give you all the help and advice you need with his new book “Think Outside the Box Office.”
Subtitled “The Ultimate Guide to Film Distribution and Marketing for the Digital Era,” Reiss covers everything you need to know (and recommends knowing it before you start shooting!) from assembling your team, building up your website and social networks, doing live events and theatrical (it doesn’t stop once it shows in a theater!), marketing and publicity and merchandising, to digital rights and foreign sales. Whew. It is a jam-packed treasure trove of how-to DIY advice and real world examples. There is even a well-done chapter on how to use WordPress (free) for your website.
TOTBO is a dense tome with step-by-step info and it doesn’t sugar-coat the reality that the current world of indie filmmaking is lots of really hard work. You may not be able to do it all yourself, but at least you’ll know what needs to be done. And you’ll be armed with knowledge from inside the trenches when it comes time to do a distribution deal.
Reiss delivers a timely, up-to-date and impressively useful book for indie filmmakers that is worth far more than the list price. In fact, I’d grab your copy now before Reiss figures out what an enormous value this is and starts charging the big bucks for weekend-long seminars!