Changing the Life Model of a Release – Response to Brian Newman

Brian Newman has been tearing it up lately on his blog Springboard Media. While I don’t always agree with him, he is very thoughtful and has great insights into what is going on these days in the indie film world. I just tweeted his post from today Filmmaking and Releasing – Changing From the Male […]

Microcinema Reviews Think Outside the Box Office

Think Outside the Box Office was just reviewed in Microfilmmaker Magazine. Here a few nice pulls; “The premiere book on film distribution in the modern digital era. . . . Because Jon’s writing style is both engaging and informative, even the “candy” chapters are packed with useful information that will get you motivated and even […]

20 Points to Consider in Approaching Your Festival Premiere Part 1

A year ago I did some blogging on Truly Free Film, I stopped to write Think Outside the Box Office. But now the book is done and I am happy to be back on Truly Free Film and I hope to contribute there from time to time – I’m honored to be part of Ted’s […]

Blog Review for Think Outside the Box Office –

“”a jam-packed treasure trove of how-to DIY advice and real world examples – worth far more than the list price. In fact, I’d grab your copy now before Reiss figures out what an enormous value this is and starts charging the big bucks for weekend-long seminars!”

An interview with Filmmaker/Author Jon Reiss

Here’s an interview posted by shericand on youtube.  We’re gearing up for the release of Think Outside the Box Office on November 16th!!!  Keep checking back on the blog for more details!!! November 10, 2009 Below I’ve posted an interview with filmmaker Jon Reiss speaking about his new book THINK OUTSIDE THE BOX OFFICE, which […]

Review of Think Oustide the Box Office by Content NOW

Content NOW Here’s the pull quote: “Written in a light conversational tone and beautifully organized over 354 pages, Jon, a noted filmmaker (Bomb It, Better Living Through Circuitry) and CalArts teacher, passionate about connecting filmmakers to their audiences, arms filmmakers with the arsenal needed for a killer DIY direct to fan film marketing campaign. This […]

Remember the neighborhood video store?

Every technological change in film distribution calls for an evolutionary step in how we get films to audiences.  Broadcast television, VCR, Cable, DVD, VoD, DVR, and now internet streaming: what do these changes point to in relationship to our audience?  Simple: audiences want the power to choose how, when, and where they engage content. From […]

The distribution marketplace is changing and so are marketing strategies

Not every film will have the same marketing strategy because not every film will have the same core audience.  What works best for you depends on who you expect will be your most devoted fans and how you expect to connect with them. Traditional marketing methods are changing along with the surge in digital distribution.  […]

Indies continue to look for ways to harness the internet

For Independent filmmaking and distribution, the internet is still nascent territory.  We’ve only begun to see how we can reach our audiences through broad-band streaming, direct download, and DVD rentals. But the internet is not a be-all-end-all solution to distribution.  This article highlights the importance of a solid marketing strategy for digital indie distribution.  It’s […]