I recently posted a short piece about innovative merchandise. Here is a quick rundown on the different ways to sell your merch! Let me know what you think!
Its the IFP Film Week in NYC where I just was for the IFP Lab and the new IFP PMD Lab – so with that in mind – I am posting my new clip about merchandise and an intro to innovative merchandise.
Excerpt from “Insiders Guide To Independent Film Distribution” (2nd Edition, Focal Press) by Stacey Parks. Available in paperback and kindle versions at www.FilmSpecific.com/Book. Interview With Filmmaker Jon Reiss On Target Audience Q: Tell us about Target Audience and what will happen if a filmmaker doesn’t identify this early on in the process? A: To me […]
Keys to a Successful Film Launch Pt 1 By Jon Reiss and Sheri Candler For the past six months, my company, Hybrid Cinema, has been working on the release of Bob Hercules’s new documentary film Joffrey: Mavericks of American Dance,about the history of the Joffrey ballet. This is a capsule post to explain the highlights of launching […]
Over the last five years an independent record shop has closed in the UK every three days. SOUND IT OUT (75 mins) is a documentary portrait of the very last surviving vinyl record shop in Teesside, North East England. A cultural haven in one of the most deprived areas in the UK, SOUND IT OUT […]
I have embarked on writing again and have two new books in the works and one more on the horizon. First off, I am writing a book on the Producer of Marketing and Distribution or PMD.
Creating and selling a Quicktime file is a lot easier than creating and selling a DVD, yet many filmmakers seem to be reluctant to make their movies available as a download. I believe this stems from an overblown fear of piracy. As far as the indie world is concerned, I believe you’re losing money by not offering your video as a download.
We’ve been exploring alternatives to fulfillment for filmmakers in the last month or two. Many filmmakers are actually doing self fulfillment when their numbers are low – and using a shopping cart such as E-Junkie. J.X. Carrera is a PMD who specializes in online media and international entertainment, particularly in regards to China and Japan. […]
Today’s guest post comes from filmmaker Jed Riffe who I met this year at Slamdance. He told me that he was surprised at how little money filmmakers make selling their films through Amazon and that he had a system that maximized return from Amazon sales at 80%. I of course immediately asked him to write […]
First off – the next Totbo workshop is in Vancouver in just 2 weeks: February 26 and 27th being organized by DOC BC with support from the NFB and British Columbia Film. If you are in the Vancouver area – I hope to see you there! Today’s guest post is from Jeff Rosen from […]