Screen Hub’s Lyn Norfor on Jon Reiss and Thinking Outside of the Box Office!

Jon Reiss: Thinking Outside the Box Office by: Lyn Norfor Screen Hub Thursday 15 July, 2010 Jon Reiss, independent filmmaker and proselyte, wrote Thinking Outside the Box Office, and is running a series of events around Australia, including MIFF. Lyn Norfor was reminded of the 50% rule – “50% of the time and resources to make […]

MAKING SENSE OF DISTRIBUTION PANELS – POST LAFF’s SEIZE THE POWER SYMPOSIUM

The Film Collaborative was recently on a panel at the Los Angeles Film Festival as part of their SEIZE THE POWER SYMPOSIUM which focused on DIY & DIGITAL Distribution. This was the description of the panel we were on and that I moderated and will discuss below: NEW DIGITAL DISTRIBUTION INITIATIVES Leading digital distribution executives […]

Tip of the Week: How to Cope With Symposium Brain Fry

1. Focus on the Inspiration and Creative Potential One of the best uber-takeaways is how a symposium or workshop can inspire filmmakers to new creative opportunities. Allow these ideas to run through you and don’t get caught up with any of the specifics just yet – you can delve into those when the time comes for you to act.

Totbo Workshop Twitter Winner 3: How to Keep Fans Coming Back

Totbo Workshop Pass Twitter Winner # 3 @ Missmichaelshow do u keep fans coming back to your FB fanpage thru marketing w/out crossing the line into spam world & losing fans? #dist2010 This one I could have easily responded to in Twitter: By providing content and information – especially content that is entertaining and usefull […]

Totbo Twitter Question Winner 2: What Skills Does a PMD Need

From @Jakestetler #dist2010 What skills and/or experience do you look for in a great PMD for a film project? I chose this because I really love when I see people adopting the PMD concept. I love this because I see this as one of the keys toward helping filmmakers cope with their new responsibilities of […]

Totbo Workshop Twitter Winner 1: How Can We Help Filmmakers?

Here are the winning questions for the Totbo Twitter Contest – providing 3 free passes to my workshop in NY this weekend: Question: @Zaffi What as filmmakers is the best thing we can do to support other filmmakers? #dist2010 Answer I love this questions – because it is about giving back to the community which […]

Independent Opportunities on CloudCraft Television

Ryan Sloan’s CloudCraft Television is currently offering channels for Independents and Students and well as Collaborations. They are able to stream uncompressed video at better than DVD quality, including up to 7.1 DTS Surround Sound, and Home Media Magazine has recently reviewed their technology deeming it the best on the Internet in an upcoming article. […]

TOTBO Tip of the Day 32 Use Organizational Partners

If you have laid the groundwork with organizational partners, you can have them organize many of your screenings what Lisa Smithline calls DIFY – or Do It For You.  This is one of the many added benefits of starting your distribution and marketing groundwork from the beginning.  Even if they don’t do the actual screening […]

TOTBO Tip of the Day 31 Embrace Live Event/Theatrical

This week’s tips concern the re-born “theatrical” movement in the US and around the world for independent film. I’m a firm believer that film should be screened in front of live audiences – which is one form of our millennia old tradition of telling stories in a communal environment – usually in the dark (in […]

Proper Prior Planning Prevents Perplexing Problems

Proper Prior Planning Prevents Perplexing Problems My thoughts on educating filmmakers about distribution and marketing. Proper Prior Planning Prevent Perplexing Problems By Jon Reiss Over the last several months an argument has arisen within the independent film community as to how much (and whether) filmmakers should focus on the distribution and marketing of their films. […]