You Stilll Can Support Open Indie on Kickstarter

Open Indie raised their $10,000 but they are still raising money. There are still 10 Filmmaker slots open for filmmakers who want to have their films available through the Open Indie system and receive 1 hour of free consultation from Arin Crumley.

Remember the neighborhood video store?

Every technological change in film distribution calls for an evolutionary step in how we get films to audiences.  Broadcast television, VCR, Cable, DVD, VoD, DVR, and now internet streaming: what do these changes point to in relationship to our audience?  Simple: audiences want the power to choose how, when, and where they engage content. From […]

The distribution marketplace is changing and so are marketing strategies

Not every film will have the same marketing strategy because not every film will have the same core audience.  What works best for you depends on who you expect will be your most devoted fans and how you expect to connect with them. Traditional marketing methods are changing along with the surge in digital distribution.  […]

NetFlix is just the beginning

Does Netflix’s profitability hurt the studios?  How will the profitability gap encourage Hollywood to invest  into digital distribution strategies?  Are DVDs and Blu-Ray becoming formats of the past? What counts is that Netflix is causing a stir.  If Disney’s Keychest program is a success, then that means consumers have more choices in how they access […]

Developing Audience During Prep, Production and Post

What you do to help your distribution and marketing started out being one chapter in the book. Now it takes up 1/3 of the book! I feel that it is hyper important that filmmakers work towards their distribution and marketing during prep, production and post. Part of that work is audience development which was the […]

Indies continue to look for ways to harness the internet

For Independent filmmaking and distribution, the internet is still nascent territory.  We’ve only begun to see how we can reach our audiences through broad-band streaming, direct download, and DVD rentals. But the internet is not a be-all-end-all solution to distribution.  This article highlights the importance of a solid marketing strategy for digital indie distribution.  It’s […]

@Jon_Reiss Marketing Art – An Oxymoron?

Today’s discussions began with the question of why is it important to identify your audience before you finish your film. I believe there are a number of reasons, but the main ones are: 1. Takes a long time to develop your audience. 2. You can engage your audience to participate in the film process itself. […]

Ask @Jon_Reiss a twitter/blog interface experiment

Last week I started posting questions and ideas/tips onto my twitter account @Jon_Reiss about film distribution and marketing. I started getting replies and questions back which was excellent! and I tried as best I could to answer them all in my alloted 140 characters. However, the 140 limit prevented me from responding properly in many […]

Disney unlocks a new form of digital distribution with its “Keychest” technology

Allowing you to buy the rights to a movie and watch it on any rights-controlled device (computer, VoD, cellphone), this upcoming piece of technology opens new doors to Digital Indie Distribution.  Keep a step ahead! From YahooTech: Disney’s “Keychest”: Your DVD library in the cloud? Thu Oct 22, 2009 10:06AM EDT Cloud computing may have […]