Tribeca Talks: Industry
Tuesday, April 28th at 2pm
School of Visual Art Theater 2
Tools of the Trade: Alternative Distribution, Marketing 2.0, and Beyond
“Every filmmaker is looking for an audience. With the emergence of innovative and widely successful strategies such as marketing on Facebook or digitally distributing on YouTube, the old studio-driven business model of film distribution and marketing has been turned on its head. There are now multiple ways that filmmakers can control what happens to their film once they’ve made it, so how do they come up with the best formula for success? Does one size fit all? This panel will explore a number of key marketing and distribution strategies available to both short and feature filmmakers. Moderated by The Hollywood Reporter’s Steven Zeitchik.”
Just saw Outrage by Kirby Dick last night – was one of his best films to date. I loved it. It layed out a very complex issue in a very compelling way without being tabloid. The film is about the gay republican politicians and the damage that they do to the gay community by being closeted (they are also rabidly homophobic while in the closet). Its a must see!
Coming up soon is the Tribeca Talks- Tools of the Trade: Alternative Distribution, Marketing 2.0, and Beyond. There is a fantastic panel including Geoff Gilmore of Tribeca Enterprises, Sara Pollack of YouTube, Cynthia Swartz of 42West, Ryan Werner of Independent Film Channel, Adam Yauch of Oscilloscope, Steven Zeitchik who is the moderator of The Hollywood Reporter, and myself.
We will be going over strategies such as marketing, and digital distribution for short and long term filmmakers. The panel and I will be speaking about what we did with our films, and the key marketing targets to get where you want to be.
The panel discussion will be held on Tuesday, April 28, 2009. If your in the New York area, come check it out!
Filmmaker Magazine has featured an article that I wrote about DIY web marketing, drawing attention and self distribution for Spring 2009. You should check it out, here is the article.
HOW TO MARKET YOUR DVD ONLINE PART 3
In this installment, Jon Reiss looks at DIY Web marketing.
BY JON REISS
So you’ve authored your DVD and perhaps even replicated it. You’ve found a fulfillment company that you are happy with. Now, how to get people to buy it?
In the last installment of this series, which appeared in the Winter 2009 issue of Filmmaker, I outlined how to maximize your DVD release strategy and before that in the Fall 2008 issue I discussed ways in which filmmakers can get their movies distributed through DIY self-distribution methods and hybrid strategies, all of which are based on my own experience self-distributing my graffiti doc, Bomb It. For filmmakers who are extending this DIY thinking to DVD retail by selling their own discs through a Web site or online store, this article will explore some of the ways you can cost-effectively publicize these releases, draw in potential customers and create revenue for your film.
Continue reading →
Need a website design, key art, DVD package??
A friend turned me onto this incredible website for anyone who needs any kind of design work.
It’s pretty amazing – you put in what you want and how much you will pay for the winning design and a deadline – and then the internet design world goes to town trying to come up with something you’ll love. It seems that simple. You can use it for your your logo – email promos – anything.
I’m going to use it for the cover of my book.
If you use it – let me know what you think.