Tribeca Talks: Industry
Tuesday, April 28th at 2pm
School of Visual Art Theater 2

Tools of the Trade: Alternative Distribution, Marketing 2.0, and Beyond

“Every filmmaker is looking for an audience. With the emergence of innovative and widely successful strategies such as marketing on Facebook or digitally distributing on YouTube, the old studio-driven business model of film distribution and marketing has been turned on its head. There are now multiple ways that filmmakers can control what happens to their film once they’ve made it, so how do they come up with the best formula for success? Does one size fit all? This panel will explore a number of key marketing and distribution strategies available to both short and feature filmmakers. Moderated by The Hollywood Reporter’s Steven Zeitchik.”