5 Do’s and Don’t’s on a Successful Video On Demand Release
I met with Nolan from Gravitas, who I feel is one of the companies that really gets VOD for independents, and he started saying – “filmmakers should watch out for this… it would be great if filmmakers would do…” And since he was listing them off – I immediately asked him to write up 5 […]
Keys to a Successful Film Launch Pt 1
Keys to a Successful Film Launch Pt 1 By Jon Reiss and Sheri Candler For the past six months, my company, Hybrid Cinema, has been working on the release of Bob Hercules’s new documentary film Joffrey: Mavericks of American Dance,about the history of the Joffrey ballet. This is a capsule post to explain the highlights of launching […]
Some Basic Principles of Film Distribution and Marketing for Independents
Distribution and marketing of a film should start as early as possible – and be integrated into the filmmaking process as much as possible. Doing this will benefit the film and make the release more successful and make your life easier.
Filmmakers: Know Your Goals and Your Audience
It is essential to determine the goals of a particular project’s release before employing any strategy for that launch. (Note—these goals are potentially different from those envisioned by the filmmakers when they set out to make their film.) In order to evaluate the success of a film’s release, one must first identify the filmmakers’ original objectives in releasing their film.
10 Ways in Which I Would Release Bomb It Today
Chris Horton asked me to write this post for the new Artist Services website that Sundance has set up. However, many filmmakers don’t have access to that site, and so I am posting it here on my blog for anyone to be able to read. Here is the post: In 2005 I started a documentary […]
Guest Post: Joke and Biagio on Self Distribution for Dying to Do Letterman
Today’s guest post is from Joke and Biagio who are doing an amazing job with their Kickstarter campaign to raise money for the distribution of their film Dying to do Lettermen. Check out their kickstarter page – they’re already raised $47,000. In it they talk about why they are releasing their film themselves (plan […]
Books, Books and More Books
This morning at midnight another book that I am participating in, The Modern MovieMaking Movement launched for free on the web. All you need to get your own copie is to click on the link above. My chapter is on the PMD and the New 50/50. I am in very good company as the other […]
Guest post by Lila Yomtoob: The Added Value of Blogging
The Added Value of Blogging – by Lila Yomtoob Lila contacted me via the web – introducing herself and I asked if she would like to write a blog post – and she offered to write a post about: blog posting! Not only the importance of it – but how to do it effectively. […]
Guest Post by Jon Fougner: Cinema Profitability Part 5
This is Part 5 of Jon Fougner’s guest series on Cinema Profitablility – today he continues the discussion of marketing as well as margins. Marketing Continued: Once the site is in good shape, let’s get people to it. Today, a user may be unlikely to find the website in the first place, since none of […]
Cinema Profitability Part 4
This is Part 4 of Jon Fougner’s guest series on Cinema Profitablility – today he focuses on the marketing. Marketing The last time you went to a movie, how did you decide where to see it? If you’re like most Americans, you simply went to the nearest theater showing it. (Of course, if you’re reading […]