Heading to IDFA

IDFA logo


I’m excited to be heading to the IDFA festival and market in Amsterdam today! I’ll be attending BritDocs Global Impact Producers Assembly on Saturday – then doing three presentations over the next 5 days:

First on Sunday November 22nd 10am – 11:45 I will be doing a Distribution Crash Course for the newly launched Impact Academy in the Netherlands. I’ll be covering event theatrical, educational, broadcast and VOD and how to make those releases work in relationship with each other. Location Meetberlage (Oudebrugsteeg 9, 1012 JN Amsterdam).

Next same day Sunday at 13:00-15:00 I will be doing a Distribution and Marketing Masterclass for the IDFA Academy about creating an overall strategy for a film’s release in a hybrid model focusing on goals, audience engagement, and working within resources with a little taste of event theatrical and VOD. From the IDFA Academy program: “During the workshop, you will learn how to set goals for your release, the essentials of audience engagement, how to release your films digitally and timing factors in a release. In addition, you are encouraged to consider how your work fits into your entire career so that you can keep your audiences with you in the future.” (Kloveniersburgwal 50, 1012 CX Amsterdam)

Lastly with all the excitement about Impact Producers at this IDFA, on Wednesday November 25th at 11:30am I will be doing a presentation at the Industry Office about the Producer of Marketing and Distribution what that role is, how is it similar and different from an impact producer, what the responsibilities are, and how to pay one. (Vijzelstraat 4, 1017 HD Amsterdam)

If you are at IDFA would love to meet you.

This is me!

Jon headshot 11.16

Romania Interviews

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I just got the links to the TV and Radio interviews that I did while in Romania. We talked a lot about distribution and marketing within the film industry, and how that relates to all art forms – specifically in Romania. Check them out below.


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Digi TV

Romanian State Television

Radio Cultural

Distribution Case Study – “Finding Hillywood”

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Written by Leah Warshawski (Producer/Director) / Introduction by Jon Reiss



I recently wrote a two part article featuring four documentary filmmakers who pursued hybrid releases with their films and who were generous enough to share the real data from their films’ releases – Transparency: Four Filmmakers Give Up the Gold Pt1 and Pt 2. Upon reading these, filmmaker Leah Warshawski wanted to write something similar for the self release of her film, Finding Hillywood. This first post about the film chronicles the story of her release, finishing up with a list of 10 tips for filmmakers. When all of the data is in – about a year from now – she will write a follow up detailing all of the real data from the release. I encourage more filmmakers to tell their stories – not just the how, but also the results. A great way to do this is to participate in the Sundance Transparency Project. This information helps all of us learn from each other’s triumphs and disappointments so that our knowledge base continues to expand. I am already speaking with a number of other filmmakers willing to share their stories – if you wish to contact me, my information is at the bottom of this post.

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American Film Showcase Trip to Romania

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Earlier this month I was lucky enough to travel to Romania with the American Film Showcase which is a collaboration between the American State Department and USC which bring mainly documentary filmmakers and film experts (yours truly) to various countries around the world. This program serves as bridge between American filmmakers and filmmakers abroad mostly in the developing world but occasionally in more developed countries.   Frankly I didn’t know what to expect – I actually thought that Romania already had a pretty amazing film industry producing some pretty incredible films.  However my one experience being in Romania (before the revolution) did not create much of a desire to go back.  Boy was I surprised – Romania is an incredible gem in many ways – the people are warm and generous (and speak English better than most European countries), there are a plethora of amazing Greek Orthodox churches (I’m a sucker for architecture, mosaics and any images on walls as you may know), and there is a huge vibrant section of artists who are eager to embrace the new entrepreneurial world.

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Off to Romania!

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Tonight I’ll be heading off to Romania as an “expert” for the American Film Showcase. The AFS is a cultural exchange organization that uses film education across the world as a means to opening a dialogue about important contemporary issues. I’m very excited to work with this great organization, and to visit such a fascinating part of the world. We will be holding film workshops in Bucharest for several days, and then heading to the Transylvania International Film Festival!

After that it’s off to New York to participate in the IFP Narrative Lab. Earlier this month I was there for the Documentary Lab, and it was an amazing week. I’ve already watched the 10 docs that were selected, and have started watching the 10 narrative films. They all look incredible! I’m very excited to work alongside such talented people

Should be a fun couple of weeks!