The distribution marketplace is changing and so are marketing strategies
Not every film will have the same marketing strategy because not every film will have the same core audience. What works best for you depends on who you expect will be your most devoted fans and how you expect to connect with them. Traditional marketing methods are changing along with the surge in digital distribution. […]
Social Media Backlash?
Here’s an article from ZD Net about customers getting overloaded with social media marketing. Food for thought. The author is Oliver Marks. There appears to be a fully fledged backlash against ’social media’ marketing emerging, with commentary in both areas you’d expect and in places you might not. This is tough on the people who […]