Jon Reiss

The distribution marketplace is changing and so are marketing strategies

Not every film will have the same marketing strategy because not every film will have the same core audience.  What works best for you depends on who you expect will be your most devoted fans and how you expect to connect with them.

Traditional marketing methods are changing along with the surge in digital distribution.  How will you adapt your strategy to recent trends?  Keep a step ahead!  Tweet, Blog, and Connect!

From BrandingStrategyInsider:

October 27, 2009
Top Ten Integrated Marketing Trends for 2010

1. Less will get done: until we learn to do more with less.

While the year 2009 was marked as the ‘great recession’, we won’t feel its full effects until 2010. Both marketers and their marketing services agency partners are dealing with reduced resources in terms of head-count and budgets. We won’t likely see enough breakthroughs in the marketplace, simply because marketers and agencies alike have to remain focused on ‘getting the work out the door’. The only way to ‘do more with less’ is to align resources toward a single and powerful integrated marketing solution. Individual marketing tactics will simply become marginalized and highly tactical with ‘less’.

2. Marketers will mistakenly ‘whack’ a medium of the marketing mix. Continue reading →

Social Media Backlash?

Here’s an article from ZD Net about customers getting overloaded with social media marketing. Food for thought. The author is Oliver Marks.

There appears to be a fully fledged backlash against ’social media’ marketing emerging, with commentary in both areas you’d expect and in places you might not.

This is tough on the people who have solid foundations for what marketing messaging is all about, and who are doing good things with modern technologies around the age old concepts of marketing ‘conversations’ or word of mouth.

10 years ago the ClueTrain Manifesto put forward ninety five theses essentially expanding on the following proposal:

“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.”

The ClueTrain Manifesto was written in the era of email and mailing lists, news groups, chat/instant messaging and of course Web Pages (it was conceived during the height of the dot com boom). Continue reading →