Social Media Backlash?
Here’s an article from ZD Net about customers getting overloaded with social media marketing. Food for thought. The author is Oliver Marks.
There appears to be a fully fledged backlash against ’social media’ marketing emerging, with commentary in both areas you’d expect and in places you might not.
This is tough on the people who have solid foundations for what marketing messaging is all about, and who are doing good things with modern technologies around the age old concepts of marketing ‘conversations’ or word of mouth.
10 years ago the ClueTrain Manifesto put forward ninety five theses essentially expanding on the following proposal:
“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.”
The ClueTrain Manifesto was written in the era of email and mailing lists, news groups, chat/instant messaging and of course Web Pages (it was conceived during the height of the dot com boom). Continue reading →