Tag: viral media

If It Doesn’t Spread, It’s Dead – The Importance of New Media as a DIY Tool For Independent Filmmakers, Web 2.0

Check out the review of a lecture from the Futures of Entertainment, written by Eric Kohn and published in IndieWire

DISPATCH FROM MASSACHUSETTS | If It Doesn’t Spread, It’s Dead by Eric Kohn

“If it doesn’t spread, it’s dead.” With that pointed dictum, Professor Henry Jenkins kicked off a series of profound deliberations on the nature of new media at the Massachusetts Institute of Technology for the Futures of Entertainment conference last weekend. Blending academic theory with practical insight, the conference (co-presented by MIT’s Comparative Media Studies program and the Convergence Culture Consortium) surveyed the many ways in which emerging technologies have empowered audiences and forced the industry to adapt new models.

Jenkins, co-director of CMS at MIT, specializes in fan culture and has written several books on the topic, including “Convergence Culture: Where Old and New Media Collide.” Despite the abstract nature of his research, Jenkins and his peers hosted a series of valuable conversations about the power of mobilizing audiences for a variety of entertainment properties, particularly film and television. Emboldened by the obvious fan mentality that informed the 2008 presidential election, Jenkins introduced the conference by announcing his attempt to seek “a roadmap for the way our culture is going.” Continue reading →