My Events at Park City 2012

For those of you attending Sundance and Slamdance this year, I will be participating in a number of events which I hope you can attend: On Friday, January 20th from 11 am to 12:30 pm I will be at the New York Lounge at 545 Main Street with Matt Dendler of Cinetic Rights Management for […]

Guest post by Lila Yomtoob: The Added Value of Blogging

The Added Value of Blogging – by Lila Yomtoob Lila contacted me via the web – introducing herself and I asked if she would like to write a blog post – and she offered to write a post  about:  blog posting! Not only the importance of it – but how to do it effectively.   […]

Guest Post by Jon Fougner: Cinema Profitability Part 5

This is Part 5 of Jon Fougner’s guest series on Cinema Profitablility – today he continues the discussion of marketing as well as margins. Marketing Continued: Once the site is in good shape, let’s get people to it. Today, a user may be unlikely to find the website in the first place, since none of […]

Guest Post: Kim Garland on Scriptchat and Building a Twitter Community

If you want to build a community, start by being a community. Think about the project you’re hoping to launch and the team you can bring together to do it. In addition to screenwriting, the Treefort brings backgrounds in film production, book publishing, magazine-writing and franchise- and small-business ownership. It’s this diversity and team-like support that has probably had the biggest hand in our success.

TOTBO Tip of the Day 18 Don’t Despair

Since sales reps generally work on commission, they will be choosier about the films that they select. Hence more and more films will end up not being represented by a sales rep or will not have a sales rep for each right. So don’t despair if you don’t have one. If a sales rep is […]

TOTBO Tip of the Day 11 Developing Organizational Relationships

Jon Reiss’ TOTBO Tip of the Day 11 Developing Organizational Relationships Last week I spoke about connecting with audience, creating a dynamic website and bloggin. Today’s tip is how to create relationships between your film organizations that should be interested in your film. This is an especially useful strategy for documentaries that naturally have a […]

@Jon_Reiss Marketing Art – An Oxymoron?

Today’s discussions began with the question of why is it important to identify your audience before you finish your film. I believe there are a number of reasons, but the main ones are: 1. Takes a long time to develop your audience. 2. You can engage your audience to participate in the film process itself. […]

Ask @Jon_Reiss a twitter/blog interface experiment

Last week I started posting questions and ideas/tips onto my twitter account @Jon_Reiss about film distribution and marketing. I started getting replies and questions back which was excellent! and I tried as best I could to answer them all in my alloted 140 characters. However, the 140 limit prevented me from responding properly in many […]