For those of you attending Sundance and Slamdance this year, I will be participating in a number of events which I hope you can attend: On Friday, January 20th from 11 am to 12:30 pm I will be at the New York Lounge at 545 Main Street with Matt Dendler of Cinetic Rights Management for […]
The Added Value of Blogging – by Lila Yomtoob Lila contacted me via the web – introducing herself and I asked if she would like to write a blog post – and she offered to write a post about: blog posting! Not only the importance of it – but how to do it effectively. […]
This is Part 5 of Jon Fougner’s guest series on Cinema Profitablility – today he continues the discussion of marketing as well as margins. Marketing Continued: Once the site is in good shape, let’s get people to it. Today, a user may be unlikely to find the website in the first place, since none of […]
If you want to build a community, start by being a community. Think about the project you’re hoping to launch and the team you can bring together to do it. In addition to screenwriting, the Treefort brings backgrounds in film production, book publishing, magazine-writing and franchise- and small-business ownership. It’s this diversity and team-like support that has probably had the biggest hand in our success.
Since sales reps generally work on commission, they will be choosier about the films that they select. Hence more and more films will end up not being represented by a sales rep or will not have a sales rep for each right. So don’t despair if you don’t have one. If a sales rep is […]
Jon Reiss’ TOTBO Tip of the Day 11 Developing Organizational Relationships Last week I spoke about connecting with audience, creating a dynamic website and bloggin. Today’s tip is how to create relationships between your film organizations that should be interested in your film. This is an especially useful strategy for documentaries that naturally have a […]
Today’s discussions began with the question of why is it important to identify your audience before you finish your film. I believe there are a number of reasons, but the main ones are: 1. Takes a long time to develop your audience. 2. You can engage your audience to participate in the film process itself. […]
Last week I started posting questions and ideas/tips onto my twitter account @Jon_Reiss about film distribution and marketing. I started getting replies and questions back which was excellent! and I tried as best I could to answer them all in my alloted 140 characters. However, the 140 limit prevented me from responding properly in many […]