Producers of Web Series test release strategies. Digital TV, DVD, Itunes play an important role.
I guess Walt Disney Studios Home Entertainment is about to launch its first Web Series. Check it out in this article from VideoBusiness.com.
Producers of Web series test release strategies
By Jennifer Netherby — Video Business, 6/12/2009
Next month at Comic-Con, Walt Disney Studios Home Entertainment will launch its first original Web series, Time Jumper, a graphic novel series produced with legend Stan Lee. But unlike many other original Web series, which up to now have been streamed with ads online, WDSHE will sell Time Jumper as a download on iTunes and in 2010 on DVD.
The studio is one of a number of companies testing new release strategies for original Web series that don’t rely on falling online advertising revenue as they try to make Web shows profitable.
Sony Pictures Television spent $1 million on its first Web series Angel of Death, which streamed in 5- to 8-minute segments with ads on Crackle.com before it debuts on TV and DVD in July as a 90-minute feature. Continue reading →