Today concludes Julie Eckersley’s wonderful 5 part series on the methods used by The Secret to create such a success – big kudos to Julie for being so generous with her information. I love that she emphasizes audience engagement at the earliest stages and being generous to your partners and fans!: Here’s Julie: In early […]
Today is Part 4 of Julie Eckersley’s 5 Part amazing Guest Post Series on the distribution and marketing of “The Secret”. Here’s Julie: In early 2006, Australian TV producer Rhonda Byrne launched her feature length documentary online. It was called The Secret. The film spread like wildfire around the globe as viewers took up the […]
From very early on in the project Byrne identified the key influencers in this area and aligned herself with them. As it was a documentary she could do this by actually using them in the film, but it could also be done by having interviews linked on a website, articles, blog posts etc. She got these people (some of which already had their own community of hundreds of thousands of followers) and she involved them from the beginning.
In early 2006, Australian TV producer Rhonda Byrne launched her feature length documentary online. It was called The Secret. The film spread like wildfire around the globe as viewers took up the viral campaign Byrne had begun.
During the Melbourne Think Outside the Box Office Workshop last year, I had the pleasure to meet Julie Eckersley who told me that she had written her master’s thesis on the runaway success of the independent film “The Secret”. She generously offered to share her findings with my readers. While much of the success of […]