Jon Reiss — After adopting the DIY approach for his film Bomb It, Jon chose to share the lessons he’s learned in ever increasing ways, from his blog (and this one), to articles for Filmmaker Mag, to finally to the must-have artist-centric distribution book “Think Outside the Box Office.” Anyone considering creating a truly free film, this book is mandatory reading first.
What you do to help your distribution and marketing started out being one chapter in the book. Now it takes up 1/3 of the book! I feel that it is hyper important that filmmakers work towards their distribution and marketing during prep, production and post. Part of that work is audience development which was the […]