Tag: self distribution for filmakers

Filmmakers Don’t Fret – Even IT Professionals are Confused about Web 2.0

Posted on by Jon Reiss

Perhaps I shouldn’t be so hard on my students for their lack of understanding of Web 2.0 – Here’s an article from Secure Computing Magazine that indicates even IT professionals are confused about Web 2.0

IT professionals confused about Web 2.0

By Angela Moscaritolo
May 22, 2009 9:09 AM
Tags: IT | professionals | Web | 2.0 | security
Even IT professionals are confused about what constitutes Web 2.0, according to a survey released Wednesday.

Even IT professionals are confused about what constitutes Web 2.0, according to a survey released Wednesday by web security vendor Websense and research firm Dynamic Markets.

According to the survey, of 1,300 information technology managers across 10 countries, 17 percent of respondents correctly identified all the items on the survey that can be considered Web 2.0. IT administrators commonly identified the “obvious” Web 2.0 sites — such as the social networking sites Facebook and LinkedIn, Dave Meizlik, director of product marketing at Websense, told SCMagazineUS.com on Tuesday.

They also commonly identified blogs and micro blogs, such as Twitter, as Web 2.0. But, respondents less frequently identified other sites as Web 2.0, including iGoogle and Wikipedia, Meizlik said.

Only half of respondents identified video uploading sites, such as YouTube, as part of Web 2.0, the survey found.

David Lavenda, vice president of marketing and product strategy at security vendor Worklight, told SCMagazineUS.com on Wednesday that IT administrators know they need to secure the enterprise from Web 2.0 threats, but are not always sure what those threats are.

“When you go to organisations where security is really important — financial and government organisations — and ask, ‘What’s your fear of Web 2.0?,’ they say, ‘I really don’t know, but we hear enough stories of people being compromised that we don’t want to take a chance.’ That’s the most common answer.” Lavenda said.

Organisations should be concerned about data leakage — users posting confidential company information which could have regulatory implications and cause a loss of customers, Meizlik said. Also, malware is much more prevalent in a world where users are creating their own content, Lavenda said.

The Websense survey also found that IT departments are being pressured by workers to enable more Web 2.0 sites. And, that pressure is often coming from top-level executives. Thirty percent of respondents said they were pressured by C-level executives and director-level staff to allow more access to Web 2.0 sites and technologies, the survey found. In addition, 34 percent felt pressure from marketing departments and 32 percent felt pressure from sales departments to do so.

Another recent study, conducted by Forrester Research, found that Web 2.0 use in business is prevalent, and web filtering is changing as a result. Web filtering today goes beyond just blocking access. It now must involve the integration of Web 2.0, data leakage management and malware protection, the Forrester study concluded.

Hybrid Cinema Seminar at True/False Film Festival

At the end of this month I travel to the True/False Film Festival to give one of my introductory talks on Hybrid Cinema – from the Filmmaker’s perspective on Saturday February 28th at 10am. This overview is an intro to a longer seminar that I am planning to start offering – a nuts and bolts course for independent filmmakers on how to release their films – without any other help.

If you are coming to True/False – come on down and introduce yourself.

Hybrid Cinema – A Filmmakers Perspective: A From the Trenches Guide to
Self, DIY and Web Distribution for Filmmakers
Columbia Art League/Saturday 10am
(with filmmaker Jon Reiss)

2008 marked the implosion of the traditional independent film
distribution model in which specialty divisions offered millions.
While the Internet has contributed in part to this collapse, it also
represents an incredible opportunity. Just as the digital revolution
created a democratization of the means of production, the Internet has
matured to the point where independent filmmakers can now control the
means of getting their film seen. Jon Reiss, who released his film
“Bomb It” in 2008, is among a new set of pioneers exploiting a new
hybrid model of distribution. It is not just self-distribution, or
Internet distribution – but combines the best techniques from each–
hence Hybrid Cinema.