Creating a Unique Strategy For Your Film

Today’s video concerns the fundamental principle of how every film is different and needs a unique marketing and distribution plan.  To create this plan, filmmakers need to examine: 1. Their Goals 2.  Their Film 3.  Their Audience 4. Their resources. I spend a little extra time on goals again talking about “Ride the Divide” and […]

Ride The Divide Part 3: Digital Rights and Merchandise

Understand that the audience you are developing is more general than the specific core you started with. This was huge for Hunter. His film was not just about a bike race – but was about “people who were embracing a positive life style – living life in a rich way”. He was able to reach elements of this broader audience starting with his core – and this is the audience that he wants to make films for in the future.

Ride The Divide Part 2: A Profitable Live Event Strategy

In Part 1 of this 3 part series on Ride the Divide I looked at the overall strategy that Hunter Weeks and Mike Dion devised for the release of their film. In this post I want to examine how they created an effective and profitable Live Event/Theatrical release for their film. One of their key […]