The distribution marketplace is changing and so are marketing strategies
Not every film will have the same marketing strategy because not every film will have the same core audience. What works best for you depends on who you expect will be your most devoted fans and how you expect to connect with them.
Traditional marketing methods are changing along with the surge in digital distribution. How will you adapt your strategy to recent trends? Keep a step ahead! Tweet, Blog, and Connect!
October 27, 2009
Top Ten Integrated Marketing Trends for 2010
1. Less will get done: until we learn to do more with less.
While the year 2009 was marked as the ‘great recession’, we won’t feel its full effects until 2010. Both marketers and their marketing services agency partners are dealing with reduced resources in terms of head-count and budgets. We won’t likely see enough breakthroughs in the marketplace, simply because marketers and agencies alike have to remain focused on ‘getting the work out the door’. The only way to ‘do more with less’ is to align resources toward a single and powerful integrated marketing solution. Individual marketing tactics will simply become marginalized and highly tactical with ‘less’.
2. Marketers will mistakenly ‘whack’ a medium of the marketing mix. Continue reading →