The Importance of Events in Your Career Toolkit

This week’s TOTBO video concerns the importance of redefining the nature of theatrical. In this clip I speak about how creating a “live event” for your film can be an essential aspect of your film’s release. As I’ve said before I feel that theatrical must be redefined as live event/theatrical. Eventually I feel the term […]

Guest Post: PMD Training at Break Neck Speed

Today’s guest post is from Producer of Marketing and Distribution who lives and works Joe Jestus. Joe introduced himself to me on Twitter as a PMD living and working in the “next film capital of the United States”: Oklahoma. Joe actually changed his title to PMD when he discovered what it was. I asked him […]

Didn’t Get into Sundance? A World of Opportunity Awaits

The Sundance Film Festival has started announcing its slate for the 2011 festival. This has traditionally been a nerve wracking time for independent filmmakers who, in the past, have put so much stock into premiere film festivals like Sundance.
But in the new world of distribution, marketing and audience engagement the world is a much better place than it was just five years ago for the thousands of films that do not get into Sundance, or any other premiere festival.

Ride The Divide Part 2: A Profitable Live Event Strategy

In Part 1 of this 3 part series on Ride the Divide I looked at the overall strategy that Hunter Weeks and Mike Dion devised for the release of their film. In this post I want to examine how they created an effective and profitable Live Event/Theatrical release for their film. One of their key […]

The Age of Stupid is the Future of Film

Premiering on 550 screens in 45 countries today September 21st (in the United States) and tomorrow Tuesday September 22nd (in the rest of the world) the hardworking folks at The Age of Stupid have done with limited means what corporations spend millions of dollars trying to do: create a world wide cinematic event.