If, as Coppola predicts, the cinema “as we know it” is falling apart, how can we reclaim the public’s interest? Tell compelling stories and get them to your audience. Engage them directly. Interact with them.
Oct. 12 (Bloomberg) — “The cinema as we know it is falling apart,” says Francis Ford Coppola.
“It’s a period of incredible change,” says the director of “The Godfather” and “Apocalypse Now.” “We used to think of six, seven big film companies. Every one of them is under great stress now. Probably two or three will go out of business and the others will just make certain kind of films like ‘Harry Potter’ — basically trying to make ‘Star Wars’ over and over again, because it’s a business.”
Coppola, 70, sporting a dark suit, is being interviewed in the Lebanese capital Beirut, where his latest movie “Tetro” opened the Beirut Film Festival after premiering at the Cannes Film Festival this year.
“Cinema is losing the public’s interest,” says Coppola, “because there is so much it has to compete with to get people’s time.”
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