The distribution marketplace is changing and so are marketing strategies
Not every film will have the same marketing strategy because not every film will have the same core audience. What works best for you depends on who you expect will be your most devoted fans and how you expect to connect with them. Traditional marketing methods are changing along with the surge in digital distribution. […]
Indies continue to look for ways to harness the internet
For Independent filmmaking and distribution, the internet is still nascent territory. We’ve only begun to see how we can reach our audiences through broad-band streaming, direct download, and DVD rentals. But the internet is not a be-all-end-all solution to distribution. This article highlights the importance of a solid marketing strategy for digital indie distribution. It’s […]
Web Marketing and DIY Filmmaking Article in Filmmaker Magazine-
Filmmaker Magazine has featured an article that I wrote about DIY web marketing, drawing attention and self distribution for Spring 2009. You should check it out, here is the article. HOW TO MARKET YOUR DVD ONLINE PART 3 In this installment, Jon Reiss looks at DIY Web marketing. BY JON REISS So you’ve authored your […]