Developing Audience During Prep, Production and Post
What you do to help your distribution and marketing started out being one chapter in the book. Now it takes up 1/3 of the book! I feel that it is hyper important that filmmakers work towards their distribution and marketing during prep, production and post. Part of that work is audience development which was the topic today on @Jon_Reiss and on the book’s FB page. A couple of points came up – in no particular order (especially since I am trying to make these blogs as close to “automatic writing as possible”
1. The Attic Door have been documenting their process and posting on Vimeo
They put forth 3 suggestions: 1 Webseries – see link. 2. Social Networks and Video Profiles and 3 Blogged every step of the journey
2. Sean Jourdan has been crowdsourcing his script The Beekeeper out for feedback and developing an audience that way. He’s pretty happy about it.
3. I brought up crowdfunding as a form of crowdsourcing applied to film finance. A number of folks indicated that Indiegogo is having a lot of success for filmmakers – Go Slava! But also Indywood has raised $20,000 so far for their Zombie film – and its definately worth checking out how they are doing it on their site!
4. On the facebook page another filmmaker told about building their own facebook page by passing out cards while shooting their film. I think that’s great – but they should actively collect email addresses as well and start putting them into a email management system as early as possible.
Going to sign off – This is just a tip of the iceberg. Thanks for the feedback and keep it coming!