In today’s changing Indie distribution markets, we must engage with strong marketing strategies from a project’s inception. Find your audience. Get to know them. Understand their needs and how they will gain access to your art!
Check out this great article from IndieFlix!
Finding What Works in Film Marketing & Distribution
Submitted by lauren on Thursday, 15 October 2009
Filmmaker Jon Reiss has spent a lot of time working the indie film market and has accepted, if not embraced, the marriage of filmmaking and marketing. He has written a much-anticipated book on the subject, called “Think Outside The Box (Office): The Ultimate Guide to Film Distribution and Marketing in the Digital Era,” which chronicles the lessons he learned while promoting his film “Bomb It,” a documentary about graffiti on five continents. The book is, he describes, a “360 page nuts and bolts guide to distribution and marketing for filmmakers,” which basically goes over all the things filmmakers have to think about when all the hard work of creating their art is over.
He deals with these subjects at length on his blog. His latest post answers a lot of questions about the state of distribution and marketing indie films and the steps filmmakers must take Continue reading →