Today’s video concerns the fundamental principle of how every film is different and needs a unique marketing and distribution plan. To create this plan, filmmakers need to examine: 1. Their Goals 2. Their Film 3. Their Audience 4. Their resources. I spend a little extra time on goals again talking about “Ride the Divide” and […]
Understand that the audience you are developing is more general than the specific core you started with. This was huge for Hunter. His film was not just about a bike race – but was about “people who were embracing a positive life style – living life in a rich way”. He was able to reach elements of this broader audience starting with his core – and this is the audience that he wants to make films for in the future.
In Part 1 of this 3 part series on Ride the Divide I looked at the overall strategy that Hunter Weeks and Mike Dion devised for the release of their film. In this post I want to examine how they created an effective and profitable Live Event/Theatrical release for their film. One of their key […]