Ride The Divide Part 2: A Profitable Live Event Strategy
In Part 1 of this 3 part series on Ride the Divide I looked at the overall strategy that Hunter Weeks and Mike Dion devised for the release of their film. In this post I want to examine how they created an effective and profitable Live Event/Theatrical release for their film. One of their key […]
Guest Posts Start This Week
I am very happy to announce that this week I will start a guest posting program on this blog. We will hear from a variety of people that deal with audience connection and engagement of all types.
Ride the Divide Part 1: Set Your Goals, Identify and Partner With Your Audience
Tonight at midnight Hunter Weeks and Mike Dion launch a 2711 minute free access to their film “Ride the Divide” on You Tube to coincide with LiveStrong Day on October 2nd. The film is about three riders as they traverse the 2711 miles of the continental divide from Banff Canada to the Mexican border. I […]
Back to NYC: OVC and Raindance
Headed back to NY today – after a few days back in LA. First up tomorrow I will be at the Open Video Conference on a panel: “Future of Exhibition: Opening the Box Office” Friday, 3-3:45PM. This panel will look at how producers are bypassing traditional gatekeepers to reach out to their audience while exploring […]
Am I a Filmmaker or a Brand? Why not be both?
A year ago, I brought the preview copies of Think Outside the Box Office to sell at Independent Film Week, straight off the press. This week in addition to being a lab leader and mentor of the new IFP Filmmaker Labs, I have the honor of being paired in a Cage Match on Thursday against […]