The Sundance Film Festival has started announcing its slate for the 2011 festival. This has traditionally been a nerve wracking time for independent filmmakers who, in the past, have put so much stock into premiere film festivals like Sundance.
But in the new world of distribution, marketing and audience engagement the world is a much better place than it was just five years ago for the thousands of films that do not get into Sundance, or any other premiere festival.
The first part of this article concerned how to approach festivals if you want to still pursue a more conventional sales oriented strategy within the new landscape of distribution for independent film.
This second part will address what you should consider if you are going to use your premiere festival (or one of your festivals) to launch the actual distribution and marketing of your film.