I have embarked on writing again and have two new books in the works and one more on the horizon. First off, I am writing a book on the Producer of Marketing and Distribution or PMD. In the tradition of Think Outside the Box Office, the book will define the role and responsibilities specific to the PMD, lay out best practices for those wanting to be PMDs, lay out the tasks for a PMD over the lifecycle of a film, provide guidance on how to fulfill those tasks. This includes developing a marketing and distribution plan and budget, the PMD in prep, production and post, audience engagement, timing of rights, as well as different marketing and distribution options available to films. The book will cover education of PMDs and will propose a curriculum of study for PMDs. I will be tweeting my progress on this book starting next week.
Secondly, I am working with The Film Collaborative and Sheri Candler on an electronic book of film case studies. Each of us are drilling down to the specifics of a number of films distribution and marketing paths and providing hard numbers on their successes (and failures) to help filmmakers make informed decisions about the releases of their films. This project was generated by The Film Collaborative who brought Sheri and I on board and is part of their educational initiative. (as you know from my book and previous writings I am a big fan of what TFC does – and you know I’m a big fan of Sheri’s as well!). We are currently locking down the title – and would love your input: Please participate in our on-line survey.
On the horizon – I am writing a book about how all the art forms: music, film, art, photography, book authorship, journalism, dance, comedy, gamers and expanded storytellers (etc) are all utilizing similar techniques to get their work made, marketed and distributed. I came upon this idea while researching examples for my TOTBO workshops and discovered that many of the other art forms (music especially of course) were much further ahead than film in using these techniques. But I also discovered that while some people used some of the techniques available, many would leave numerous opportunities unexplored – didn’t even know those opportunities existed. As a result I saw a purpose for writing a book in which I would adapt and expand the system that I outlined in Think Outside the Box Office for all the arts. This project will allow artists to learn from others and create opportunities for themselves that they may not have thought of by the nature of the traditional paths of their respective fields. It will also provide a guide in how to use these techniques. Over the next months, year, I will be interviewing a wide range of artists on this topic and I will be sharing excerpts on this blog. I look forward to your input and feedback!! (Look out for a revamped website and FB page in the future as well).
Posted in Case Studies
, Digital Rights
, Live Events
, The PMD
Tagged film distribution and marketing case studies
, Producer of Marketing and Distribution
, Sheri Candler
, The Film Collaborative
, Think Outiside the Box Office
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