Guest Post by Jon Fougner: Cinema Profitability Part 2

This is Part 2 of Jon Fougner’s guest series on Cinema Profitablility – today he focuses on the products that cinemas offer: Products Cinemas’ suppliers have leveraged the proliferation of alternative retailers for their products: DVD, cable, VOD, Netflix, iTunes, Hulu, and more. Cinemas, meanwhile, have barely experimented with sourcing alternative product. The result is […]

TOTBO Tip of the Day 9 Create a Dynamic Website

Create a dynamic web site and do it long before your film is done. Old-style film web sites are out — blogging and a constant flow of information are in. Blogging and tagging is what the little bots out in cyberspace will recognize and bring you up in the rankings. Thanks to my wonderful friend […]

Coppola predicts cinema “as we know it” will become more “interactive”.

If, as Coppola predicts, the cinema “as we know it” is falling apart, how can we reclaim the public’s interest?  Tell compelling stories and get them to your audience.  Engage them directly.  Interact with them. Oct. 12 (Bloomberg) — “The cinema as we know it is falling apart,” says Francis Ford Coppola. “It’s a period […]

How will the studios adapt to changing distribution markets?

At ScreenDaily.com, Mike Goodridge suggests it’s decision time for studios’ distribution strategies.  How will they adapt to new digital markets?  Will they embrace transmedia?  Food for thought: Mike Goodridge Would you pay $250 to have Transformers: Revenge Of The Fallen delivered to your living room on the same day it is released in theatres? D-Day […]