Prevent Film Piracy and Globally Monetize Instantly
Today’s guest post is by filmmaker Solomon Mac-Auley who contacted me to offer his opinion about a DIY Digital alternative that I have been intrigued by called Egg Up. Egg Up offers an elegant solution for filmmakers to monetize their films via Electronic Sell Through (previously known as Download to Own) by selling a film digitally while protecting it from being copied. I was curious as to how consumer experience was with the service – so here is Solomon’s feeling about Egg Up:
Prevent Film Piracy and Globally Monetize Instantly by Solomon Mac-Auley, QNX LTD
The Challenge:
Piracy is the biggest worldwide threat to the film industry. The internet and social media have made it easy for consumers to pirate and share movies illegally. This growing model has disrupted and destroyed the traditional distribution channels such as DVDs, theatres, video stores and pay-per-view providers. It also doesn’t help that many platforms and media channels do not have any digital-rights-management (DRM) in place to prevent piracy. This phenomenon has cost the industry a whopping $18.2 billion and the figure is growing daily and has left in its wake a growing number of frustrated filmmakers and distributors who are unable to monetize their films. Continue reading →