Tag: Direct marketing

Guerrilla filmmaking crosses into both sides of the political spectrum!

Posted on by Mark

Here’s something scary from the right – they can use grassroots marketing too!

From the Washington Times:

Indie filmmakers tap grass roots

By Sonny Bunch

Hoping to tap the rising tide of populist anger and activism on the right, husband-and-wife filmmaking duo Phelim McAleer and Ann McElhinney are bringing their new film, “Not Evil Just Wrong” — an answer to Al Gore’s global-warming documentary, “An Inconvenient Truth” — to as many people as possible through grass-roots screenings they’re calling “cinematic tea parties.”

These coordinated house-party screenings, scheduled for Oct. 18, are just one element in a unique marketing campaign that sidesteps traditional distribution avenues.

Mr. McAleer and Ms. McElhinney are part of a new breed of guerrilla filmmakers across the political spectrum Continue reading →