Guest Post by Jon Fougner: Cinema Profitability Part 5

This is Part 5 of Jon Fougner’s guest series on Cinema Profitablility – today he continues the discussion of marketing as well as margins. Marketing Continued: Once the site is in good shape, let’s get people to it. Today, a user may be unlikely to find the website in the first place, since none of […]

Cinema Profitability Part 4

This is Part 4 of Jon Fougner’s guest series on Cinema Profitablility – today he focuses on the marketing. Marketing The last time you went to a movie, how did you decide where to see it? If you’re like most Americans, you simply went to the nearest theater showing it. (Of course, if you’re reading […]

Guest Post by Jon Fougner: Cinema Profitability Part 3

This is Part 3 of Jon Fougner’s guest series on Cinema Profitability – today he focuses on the channels: Channels Do the Big 3 have channel strategies? The vast majority of their tickets are sold either at the box office or via 1 of the 2 online brokers: Comcast’s Fandango with 9mm monthly uniques (used […]

Guest Post by Jon Fougner: Cinema Profitability

I had the fortune of meeting Jon Fougner, who is the Principal, Product Marketing Monetization at Facebook at Sundance this year (he was showing filmmakers how best to use Facebook to connect with audiences). He works with the ads engineers and Product Managers to define products that will be successful in the marketplace. I mentioned […]