Awake: The Life of Yogananda
As we finished Awake, we commissioned Jon Reiss to create a detailed and comprehensive distribution and marketing plan and budget for our hybrid release. It became an essential roadmap as we began navigating the uncharted waters of hybrid distribution. Two years later, we had screened in over 350 theaters in America and 50+ theaters in each of 7 foreign countries. Thanks Jon for your useful and practical advice, which helped at multiple steps along the way. Peter Rader – Producer