Creating a Unique Strategy For Your Film

Today’s video concerns the fundamental principle of how every film is different and needs a unique marketing and distribution plan.  To create this plan, filmmakers need to examine: 1. Their Goals 2.  Their Film 3.  Their Audience 4. Their resources. I spend a little extra time on goals again talking about “Ride the Divide” and […]

Launching New TOTBO Workshop Webclips

I am kicking off a series of excerpts from my Think Outside the Box Office Master Classes today on my new YouTube Channel TheJonReiss. I am rebooting my YouTube channel because even though I had some decent views on YouTube.com/jfilm1 – it didn’t feel like that accurate or searchable. Since I am going to start […]

5 Do’s and Don’t’s on a Successful Video On Demand Release

I met with Nolan from Gravitas, who I feel is one of the companies that really gets VOD for independents,  and he started saying – “filmmakers should watch out for this… it would be great if filmmakers would do…”  And since he was listing them off – I immediately asked him to write up 5 […]

Filmmakers: Know Your Goals and Your Audience

It is essential to determine the goals of a particular project’s release before employing any strategy for that launch. (Note—these goals are potentially different from those envisioned by the filmmakers when they set out to make their film.) In order to evaluate the success of a film’s release, one must first identify the filmmakers’ original objectives in releasing their film.

10 Ways in Which I Would Release Bomb It Today

Chris Horton asked me to write this post for the new Artist Services website that Sundance has set up. However, many filmmakers don’t have access to that site, and so I am posting it here on my blog for anyone to be able to read. Here is the post: In 2005 I started a documentary […]

Guest post by Lila Yomtoob: The Added Value of Blogging

The Added Value of Blogging – by Lila Yomtoob Lila contacted me via the web – introducing herself and I asked if she would like to write a blog post – and she offered to write a post  about:  blog posting! Not only the importance of it – but how to do it effectively.   […]

Back to Writing – 3 More Books

I have embarked on writing again and have two new books in the works and one more on the horizon. First off, I am writing a book on the Producer of Marketing and Distribution or PMD.

How to Self-distribute Online: Using E-junkie to Create an Automated Business Part 1

We’ve been exploring alternatives to fulfillment for filmmakers in the last month or two.  Many filmmakers are actually doing self fulfillment when their numbers are low – and using a shopping cart such as E-Junkie.    J.X. Carrera is a PMD who specializes in online media and international entertainment, particularly in regards to China and Japan. […]