Written with TFC co-executive directors Orly Ravid and Jeffrey Winter and marketing/social media strategist Sheri Candler, SELLING YOUR FILM WITHOUT SELLING YOUR SOUL is a series of in-depth Case Studies examining the ways that today’s filmmakers are approaching new distribution models. Case Studies featured in include Ride The Divide, The Cosmonaut, Sita Sings the Blues, Note by Note, Bass Ackwards, Adventures of Power, American: The Bill Hicks Story, Undertow, For the Bible Tells Me So, and webseries PioneerOne.
SELLING YOUR FILM WITHOUT SELLING YOUR SOUL seeks to demystify the myths around indie film distribution, and present accurate pictures of revenue models, marketing strategies, distribution spends, and detailed ancillary and digital distribution numbers. The goals is to peer behind the curtain of secrecy usually associated with distribution, and celebrate the independent spirit of many indie filmmakers today who take matters into their own hands rather than wait for traditional deals to bring their film to marketplace. Other areas covered include sales numbers, grassroots outreach, relevant tools and services, crowdfunding, and community building.