Guest Post: Susan Youssef Crowdfunding Habibi on Kickstarter

In honor of the IFP Filmmaker Labs going on this week, today’s guest post is from Susan Youssef who was in the Narrative labs last year at IFP.  She learned about Kickstarter in the lab and decided to use it to raise money to finish her film.  She has generously outlined her story indicating what […]

Guest post by Lila Yomtoob: The Added Value of Blogging

The Added Value of Blogging – by Lila Yomtoob Lila contacted me via the web – introducing herself and I asked if she would like to write a blog post – and she offered to write a post  about:  blog posting! Not only the importance of it – but how to do it effectively.   […]

Guest Post by Jon Fougner: Cinema Profitability Part 5

This is Part 5 of Jon Fougner’s guest series on Cinema Profitablility – today he continues the discussion of marketing as well as margins. Marketing Continued: Once the site is in good shape, let’s get people to it. Today, a user may be unlikely to find the website in the first place, since none of […]

Cinema Profitability Part 4

This is Part 4 of Jon Fougner’s guest series on Cinema Profitablility – today he focuses on the marketing. Marketing The last time you went to a movie, how did you decide where to see it? If you’re like most Americans, you simply went to the nearest theater showing it. (Of course, if you’re reading […]

Guest Post by Jon Fougner: Cinema Profitability Part 3

This is Part 3 of Jon Fougner’s guest series on Cinema Profitability – today he focuses on the channels: Channels Do the Big 3 have channel strategies? The vast majority of their tickets are sold either at the box office or via 1 of the 2 online brokers: Comcast’s Fandango with 9mm monthly uniques (used […]

Guest Post by Jon Fougner: Cinema Profitability Part 2

This is Part 2 of Jon Fougner’s guest series on Cinema Profitablility – today he focuses on the products that cinemas offer: Products Cinemas’ suppliers have leveraged the proliferation of alternative retailers for their products: DVD, cable, VOD, Netflix, iTunes, Hulu, and more. Cinemas, meanwhile, have barely experimented with sourcing alternative product. The result is […]

Guest Post by Jon Fougner: Cinema Profitability

I had the fortune of meeting Jon Fougner, who is the Principal, Product Marketing Monetization at Facebook at Sundance this year (he was showing filmmakers how best to use Facebook to connect with audiences). He works with the ads engineers and Product Managers to define products that will be successful in the marketplace. I mentioned […]

Back to Writing – 3 More Books

I have embarked on writing again and have two new books in the works and one more on the horizon. First off, I am writing a book on the Producer of Marketing and Distribution or PMD.

How to Self-distribute Online: Using E-junkie to Create an Automated Business Part 2

Creating and selling a Quicktime file is a lot easier than creating and selling a DVD, yet many filmmakers seem to be reluctant to make their movies available as a download. I believe this stems from an overblown fear of piracy. As far as the indie world is concerned, I believe you’re losing money by not offering your video as a download.

PDF and New Special Prices on Think Outside the Box Office

We removed the DRM protection from the Think Outside the Box Office PDF. This should allow it to play on Kindle devices and iPads, etc. since it will now be a simple PDF. To celebrate the liberation of TOTBO, I am having a special sale: