Your Audience: Niche vs Core

This weeks TOTBO workshop clip continues the process of audience identification and differentiates between the concepts niche versus core. They are not the same thing. The core are the most engaged members of any niche – the most likely to engage with you and potentially spread the word about your work. I use Bomb It […]

Identifying Your Audience

This weeks TOTBO Episode concerns the first steps of audience engagement. To do that you must evaluate your audience – which I propose in three steps: 1. Who is your audience (s)? 2. Where do they receive information and recommendations? 3. How do they consume media? In the episode I then talk about the importance […]

Creating a Unique Strategy For Your Film

Today’s video concerns the fundamental principle of how every film is different and needs a unique marketing and distribution plan.  To create this plan, filmmakers need to examine: 1. Their Goals 2.  Their Film 3.  Their Audience 4. Their resources. I spend a little extra time on goals again talking about “Ride the Divide” and […]

Launching New TOTBO Workshop Webclips

I am kicking off a series of excerpts from my Think Outside the Box Office Master Classes today on my new YouTube Channel TheJonReiss. I am rebooting my YouTube channel because even though I had some decent views on YouTube.com/jfilm1 – it didn’t feel like that accurate or searchable. Since I am going to start […]