The Added Value of Blogging – by Lila Yomtoob Lila contacted me via the web – introducing herself and I asked if she would like to write a blog post – and she offered to write a post about: blog posting! Not only the importance of it – but how to do it effectively. […]
This is Part 5 of Jon Fougner’s guest series on Cinema Profitablility – today he continues the discussion of marketing as well as margins. Marketing Continued: Once the site is in good shape, let’s get people to it. Today, a user may be unlikely to find the website in the first place, since none of […]
This is Part 4 of Jon Fougner’s guest series on Cinema Profitablility – today he focuses on the marketing. Marketing The last time you went to a movie, how did you decide where to see it? If you’re like most Americans, you simply went to the nearest theater showing it. (Of course, if you’re reading […]
This is Part 3 of Jon Fougner’s guest series on Cinema Profitability – today he focuses on the channels: Channels Do the Big 3 have channel strategies? The vast majority of their tickets are sold either at the box office or via 1 of the 2 online brokers: Comcast’s Fandango with 9mm monthly uniques (used […]
This is Part 2 of Jon Fougner’s guest series on Cinema Profitablility – today he focuses on the products that cinemas offer: Products Cinemas’ suppliers have leveraged the proliferation of alternative retailers for their products: DVD, cable, VOD, Netflix, iTunes, Hulu, and more. Cinemas, meanwhile, have barely experimented with sourcing alternative product. The result is […]
I had the fortune of meeting Jon Fougner, who is the Principal, Product Marketing Monetization at Facebook at Sundance this year (he was showing filmmakers how best to use Facebook to connect with audiences). He works with the ads engineers and Product Managers to define products that will be successful in the marketplace. I mentioned […]
I have embarked on writing again and have two new books in the works and one more on the horizon. First off, I am writing a book on the Producer of Marketing and Distribution or PMD.