Monthly Archives: June 2010

TOTBO Tip of the Day 32 Use Organizational Partners

Posted on by Emy

If you have laid the groundwork with organizational partners, you can have them organize many of your screenings what Lisa Smithline calls DIFY – or Do It For You.  This is one of the many added benefits of starting your distribution and marketing groundwork from the beginning.  Even if they don’t do the actual screening organization, they can provide audience, support structure, event production, and event talent.  If you don’t have an organization – but have an engaged audience – you can work with your audience in this way too.

Again this is one of the many topics that are covered in depth in the workshops.  In NY we are fortunate to have social engagement strategist Sheri Candler and community outreach specialist Caitlin Boyle giving presentations!  In Vancouver we have Colleen Nystadt from Movieset!

My workshops are coming to NYC on June 5 & 6th organized through IFP – and Vancouver on June 12 & 13th. One of the perks of attending is a digital pack of articles and documents my theatrical pitch letter and a list of theater listings etc. I hope to see you there! Check out the book and workshops here.

TOTBO Tip of the Day 31 Embrace Live Event/Theatrical

Posted on by Emy

This week’s tips concern the re-born “theatrical” movement in the US and around the world for independent film. I’m a firm believer that film should be screened in front of live audiences – which is one form of our millennia old tradition of telling stories in a communal environment – usually in the dark (in the old days in front of a fire). (ps it’s a 4 day week in honor of Memorial Day weekend)

What I call “Live Event/Theatrical” is being reborn in the US with more films using a robust outside of the box booking strategy utilizing a wide variety of venues to screen their works. I call these Live Event/Theatrical because: 1. They emphasize the live audience and the benefits that come from screening your film in front of an audience. 2. The Title emphasizes the event nature of the screenings –and I feel it is important for independents to embrace events (not just throw out screenings from Fri-Thurs) 3. We want to retain the ability to say that we’ve had a theatrical release – hence Theatrical – without having to succumb to the expenses or restrictions of what is known in the industry as “theatrical”. The tips for the next week or so will concern live event theatrical releases.

But for more information come check out my workshops – coming up in NYC on June 5 & 6th organized through IFP – and Vancouver on June 12 & 13th. One of the perks of attending is a digital pack of articles and documents my theatrical pitch letter and a list of theater listings etc. I hope to see you there! Check out the book and workshops here.