Each film is unique and requires its own individual distribution and marketing strategy. A comedy about stoners will not have the same audience as a documentary about Aids orphans in Tanzania. Similarly each filmmaker has a different set of goals, needs, and resources. While the studio one size fits all model worked well for some independent films over the last 20 years – it was a disaster for others. With the new hybrid model of distribution you can craft a distribution and marketing strategy that makes the most sense for your film. You have a unique vision. Use that vision to engage your audience in a unique manner. This will help separate you from the media noise that surrounds us every day.