This was published on itnewsonline.com on March 2.
Lionsgate Leveraging thisMoment’s Real-Time Platform to Launch First Connected, Interactive Brand Channel Across YouTube, Facebook and MySpace for Upcoming Feature Film, ‘KICK-ASS’
By PRNEWSWIRE
thisMoment, a company focused on creating engaging experiences at the point where social media, mobile devices, and the real-time Web collide, today announced that Lionsgate is leveraging its real-time publishing platform to engage fans of its upcoming feature film, KICK-ASS, across multiple social environments. thisMoment’s new Distributed Engagement Channel (DEC), is enabling Lionsgate to deploy a single interactive brand channel in its entirety across YouTube, Facebook Platform and MySpace, publish user-generated and official multimedia content, and capture a stream of real-time updates about the film through one, simple content management system.