This was published on on March 2.

Lionsgate Leveraging thisMoment’s Real-Time Platform to Launch First Connected, Interactive Brand Channel Across YouTube, Facebook and MySpace for Upcoming Feature Film, ‘KICK-ASS’

thisMoment, a company focused on creating engaging experiences at the point where social media, mobile devices, and the real-time Web collide, today announced that Lionsgate is leveraging its real-time publishing platform to engage fans of its upcoming feature film, KICK-ASS, across multiple social environments. thisMoment’s new Distributed Engagement Channel (DEC), is enabling Lionsgate to deploy a single interactive brand channel in its entirety across YouTube, Facebook Platform and MySpace, publish user-generated and official multimedia content, and capture a stream of real-time updates about the film through one, simple content management system.

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