Quad Cinema – Indie Filmmakers’ New Ally in NYC
Published today on indiewire.com.
NYC Art House Unveils DIY Initiative
By BRIAN BROOKS
Filmmakers taking the DIY approach to distribution, particularly those hoping to launch a movie with a theatrical run, have a new ally in New York City. The program, with promotional benefits, gives filmmakers a run in the city for a flat fee.
Leading Manhattan art house, the Quad Cinema, has developed a new division called “Quad Cinema 4-Wall Select,” a program it styles as an opportunity for indie filmmakers to theatrically open a self-distributed movie in New York. The theater plans to “carefully select” films for the program to insure that titles participating in the new initiative “meet the Quad’s standards.”