Published today on indiewire.com.
NYC Art House Unveils DIY Initiative
By BRIAN BROOKS
Filmmakers taking the DIY approach to distribution, particularly those hoping to launch a movie with a theatrical run, have a new ally in New York City. The program, with promotional benefits, gives filmmakers a run in the city for a flat fee.
Leading Manhattan art house, the Quad Cinema, has developed a new division called “Quad Cinema 4-Wall Select,” a program it styles as an opportunity for indie filmmakers to theatrically open a self-distributed movie in New York. The theater plans to “carefully select” films for the program to insure that titles participating in the new initiative “meet the Quad’s standards.”